Repository | Zeitschrift | Band | Artikel
Legendary brands and economic value
a semiotic approach
pp. 273-291
Publication details
Published in:
(2018) Applied brand semiotics. The American Journal of Semiotics 34 (3-4).
Seiten: 273-291
DOI: 10.5840/ajs201913142
Referenz:
Bankov Kristian (2018) „Legendary brands and economic value: a semiotic approach“. The American Journal of Semiotics 34 (3-4), 273–291.