This papers reviews the classical theory of deterministic automata and regular languages from a categorical perspective. The basis is formed by Rutten's description of the Brzozowski automaton structure in a coalgebraic framework. We enlarge the framework to a so-called bialgebraic one, by including algebras together with suitable distributive laws connecting the algebraic and coalgebraic structure of regular expressions and languages. This culminates in a reformulated proof via finality of Kozen's completeness result. It yields a complete axiomatisation of observational equivalence (bisimilarity) on regular expressions. We suggest that this situation is paradigmatic for (theoretical) computer science as the study of "generated behaviour".