For the past four years I have been researching urban transmedia festivals ethnographically, from the perspective of a popular music studies scholar for my PhD thesis Transmedia Festivals – Cultural Practices at the Intersection of Art, Music and Precarity. The term "transmedia" derives from the field itself and refers to transmediality or transdisciplinarity. Those festivals originated at the fringes of the new media scene, where media art was overlapping with electronic music. Also the club culture of the 1990s is a crucial reference point for some festivals.