The paper focuses on the current conditions of the Shoah’s memory transmission. The purpose is to point out the frames where a contemporary theory and praxis of the collective memory can be formulated. The first section, reffering to most recent studies, shows both components caracterizing today’s process of memorizing the Shoah: the passagge from memory to post-memory (Hirsh) and the whirling increase of the chance to record and reproduce the past (Derrida, Ferraris). In the second secion, referring to this theoretical frame, I analyse the radical trasformations of the monument as the traditional media of the european public memory. The reference to the empirical case of the Denkmal für die ermordeten Juden Europas, the Shoah’s Memorial designed by Peter Eisenman, underlines the shift from monument to counter-monument (Young, J. E.) by materializing both the troubles and an inventive strategy to exit the saturation of the current memorial speech.