In this article I attempt to conceptualize myexistential and institutional experience as thedirector of the Kharkov Center for GenderStudies acquired in the course of introducinggender studies into the system of post-Soviethigher education. The main subject of thearticle concerns the logical ground of genderdiscourse and the complicated relations betweenthe notions of `gender studies', `women'sstudies', and, within the latter, `feminism' inthe former USSR, all in the framework ofconcepts from Western feminists theory.