The following discussion of a few phenomenological forms of activities of mental representation is best viewed as a development towards a general phenomenological theory of reference in the intuitive manner. Let me say a word beforehand about the use of the phenomenological notation in what follows. In progressively elaborating the henceforth more complex phenomenological forms, I will go back and forth between ordinary language and signs of the notation. The resulting formulae, or partial formulae, will finally be rendered in common language.